LUCKNOW: The social media marketing campaign of UP police to examine hooliganism and cruelty with animals on Holi was a serious hit as netizens responded enthusiastically to cheeky posts and social messages laced with humour.
The police began hashtag ‘#BejubanPeJulmNahin’ to lift consciousness on the plight of animals in the course of the pageant. It garnered 1.5 lakh views from the general public and organizations working for animal welfare.
As Holi coincided with the Worldwide Ladies’s Day, DGP DS Chauhan additionally instructed the police to launch consciousness marketing campaign to stress on the significance of sensitivity and consent whereas enjoying Holi with women and girls. “Via hashtags like #HoliOverHooliganism, we urged residents to behave in a dignified method. We requested them to not drive automobiles underneath the affect of medicine or alcohol (#DriveSoberStaySafe), and chorus from throwing color on animals (#BejubanPeJulmNahin),” ADG, regulation and order, Prashant Kumar mentioned. “Our tweets emphasised that animals deserve our love and care. We made folks conscious in regards to the affect of their actions on animals,” he added.
The posts urged folks to “Paw-se and assume” and to “make Holi Pawsome (superior) for animals”. Individuals have been additionally requested to not use chemical-based colors which trigger pores and skin irritation and respiratory issues.
In one other tweaky tweet, a well-liked Bollywood music ‘Balam pichkari’ from the film ‘Ye Jawaani Hai Deewani’ was used to ask folks to chorus from misbehaving with girls throughout festivities.
Extra SP, UPP media cell, Rahul Srivastava mentioned: “We attempt to hold in tune with the most recent tendencies and focus our messaging round it. This helps us widen our attain and join with folks organically.”
The police began hashtag ‘#BejubanPeJulmNahin’ to lift consciousness on the plight of animals in the course of the pageant. It garnered 1.5 lakh views from the general public and organizations working for animal welfare.
As Holi coincided with the Worldwide Ladies’s Day, DGP DS Chauhan additionally instructed the police to launch consciousness marketing campaign to stress on the significance of sensitivity and consent whereas enjoying Holi with women and girls. “Via hashtags like #HoliOverHooliganism, we urged residents to behave in a dignified method. We requested them to not drive automobiles underneath the affect of medicine or alcohol (#DriveSoberStaySafe), and chorus from throwing color on animals (#BejubanPeJulmNahin),” ADG, regulation and order, Prashant Kumar mentioned. “Our tweets emphasised that animals deserve our love and care. We made folks conscious in regards to the affect of their actions on animals,” he added.
The posts urged folks to “Paw-se and assume” and to “make Holi Pawsome (superior) for animals”. Individuals have been additionally requested to not use chemical-based colors which trigger pores and skin irritation and respiratory issues.
In one other tweaky tweet, a well-liked Bollywood music ‘Balam pichkari’ from the film ‘Ye Jawaani Hai Deewani’ was used to ask folks to chorus from misbehaving with girls throughout festivities.
Extra SP, UPP media cell, Rahul Srivastava mentioned: “We attempt to hold in tune with the most recent tendencies and focus our messaging round it. This helps us widen our attain and join with folks organically.”